Glossary

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

#

Sales Force Automation (SFA)

Software to support sales reps. The software gives sales representitives access to contact details, appointments,
sales opportunities, customer purchase history, order management etc. It is likely to be integrated with Customer
Relationship Management systems and Opportunity Management Systems.

CRM relevance: Highly relevant.